Choose country

You are currently on the brand site.

Unfortunately we don't ship to United States yet.

Click here to see local retailers.



Need help? Contact us here.



For the conscious end-consumer: CHOICE OF MATERIALS

Our consumers are conscious and constantly challenge us to improve our work. During 2017 we have continued to increase the use of organic GOTS cotton, chrome-free tanned leather and recycled polyester. We have also launched Paul in Wood, a sneaker made of sustainable wooden material, manufactured by using a technologically innovative process.


— Continuously increase the share of chrome-free tanned leather for our inner materials to minimize risk of allergies. We are aiming for 100% chrome free tanned inner leathers in 2018. (Page 10-11 in the report)

— Continuously increase the share of organic, GOTS certified cotton. Significant achievements to contribute to the reduction of chemicals used in the cotton production. (Page 11)

— The continued use of recycled materials, aiming to eliminate the need for new materials of fossil origin. We aim for 100% recycled polyester materials in 2018. (Page 11)

— In 2017 we have continued with our Non-Animal selection as a permanent part of our collections. This is a response to the growing consumer interest in vegan and climate smart alternatives. (Page 12)

— In 2017 we continued to evaluate innovative materials from renewable sources and vegetable waste as possible shoe materials. Aiming to reach a more circular approach in the material life cycle. (Page 10-11)

For the conscious end-consumer: CHOICE OF MATERIALS

Five Sustainability Commitments 2017

See more