For the future: CIRCULAR APPROACH AND CONSCIOUS CONSUMPTION
For 2017 we were proud to take further steps towards a more circular approach regarding the choice of materials and production methods. We offer long-life quality products and aim to extend the lifetime of the shoes, by encouraging shoe care, and facilitating reuse and recycling of used shoes. In 2017 we expanded our Shoe Bring Back program to be available in almost all our stores.
— During 2017 we continued to offer shoe care products including more natural ingredients, and we continued to promote good shoe care to extend the life-time of the shoes. (Page 17)
— Our Shoe Bring Back initiative has continued in our shops and received much appreciation. (Page 17)
— There is a technique available for the recycling of whole shoes and thus opportunities to bring good materials back into the production loop. (Page 8 & 17)
— In 2017 we carried out a stakeholder dialogue with end-consumers that showed that end-consumers are interested in receiving sustainability information when purchasing footwear. (Page 31)
— In 2017 we joined the international network for circularity driven by the Global Fashion Agenda. This network will be a good support for us to increase our knowledge and interact with other companies in our strive for a more circular business model. (Page 33)